Last Updated: December 2024
Acceptance of Terms:By accessing or using the ZapNow platform ("ZapNow" or "the Platform"), you agree to these Terms of Use (the "Terms") as a legally binding agreement between you and ZapNow. If you do not agree, you must not use ZapNow. These Terms incorporate by reference all other policies listed here, including our Privacy Policy, Acceptable Use Policy, Community Guidelines, and other specific policies and agreements.
EligibilityYou must be an adult to use ZapNow. Only individuals 18 years of age or older are permitted to create an account or use the Platform's services. By using ZapNow, you represent and warrant that you are at least 18 (or the age of majority in your country if higher) and have the legal capacity to enter into this agreement. If you are under 18, you may not use ZapNow. We may require identity verification to confirm your age. Additionally, you may not use ZapNow if you have previously been banned or had your account terminated for violations – no repeat offenders are allowed.
Account Registration:To access ZapNow features, you must create a user account. You agree to provide accurate, current information during registration and to keep it updated. You are responsible for maintaining the confidentiality of your login credentials and for all activities under your account. You must choose an appropriate username and not impersonate others or use a name to which you have no rights. Only one account per person is allowed unless expressly permitted.
User Roles – Fans and CreatorsZapNow is a platform for content creators ("Creators") to share exclusive content with their supporters or fans ("Fans"). A Creator is a user who uploads or posts content on ZapNow for others to view, and who may earn money from Fan payments. A Fan is a user who follows or subscribes to a Creator and may pay to access the Creator's exclusive content or interact with them. You can be both a Fan and a Creator if you choose.
Services Provided:ZapNow provides an interactive social platform that empowers Creators to share content and monetize their creativity, and enables Fans to access and enjoy exclusive content from their favorite Creators in a safe, community environment. ZapNow facilitates content hosting, discovery, fan interactions (such as comments, likes, direct messages), and payment processing via third-party providers. We do not act as the employer, agent, or publisher of Creators; Creators are independent users creating and sharing their own content. ZapNow is not liable for user-generated content, and does not endorse any user or content. However, we may moderate or remove content as required by law or our policies, and we take steps to enforce our rules to keep the community safe.
User Content Ownership:Creators retain ownership of the content (photos, videos, audio, text, etc.) they create and post (“User Content”). However, by posting content on ZapNow, you grant ZapNow a worldwide, non-exclusive, royalty-free license to host, store, cache, reproduce, publish, display, and distribute your content on the Platform for the purpose of operating the service as intended. This license is necessary for us to transmit your content to your subscribers and to display it within the Platform. Aside from this license, ZapNow does not claim any ownership in your content. Creators also grant a limited license to their Fans to view the paid content as described in the Standard Contract between Fan and Creator below. Fans and other users must not use another’s content outside of ZapNow or beyond what is allowed in these Terms.
Payments and Earnings:Fans may pay Creators for access to exclusive content or interactions (such as subscriptions, pay-per-view posts, tips, or other offerings). All Fan payments are processed by our authorized third-party payment processors (ZapNow itself is not a bank or payment issuer). Fans agree to pay the listed prices for content or subscriptions and any applicable fees or taxes at the time of purchase. All purchases are final and non-refundable except in our sole discretion; we do not guarantee refunds if a Fan simply changes their mind. Recurring subscription payments will be charged automatically until canceled by the Fan (see Memberships in the Fan-Creator Contract section for details). Creators who earn money on ZapNow will receive a payout share of their earnings (after platform fees) according to our policies. ZapNow typically retains a 20% platform fee and Creators receive 80% of fan payments as their earnings (the “Creator’s share”), similar to industry standards. Payouts to Creators are issued via our payment processor on a regular schedule (for example, approximately 30 days after the end of each month). In order to receive payouts, Creators must setup a payout method, provide any required tax or identity information, and be in compliance with all terms (we may withhold payouts if a Creator is under investigation for policy violations or if required for tax withholding). Third-party Payment Processors: All financial transactions on ZapNow (Fan payments in and Creator payouts out) are facilitated by external payment providers (e.g. Stripe). By making a payment, Fans authorize ZapNow and our Payment Processor to charge their chosen payment method and complete the transaction. ZapNow does not store full payment card details; payments are subject to the Payment Processor’s terms and privacy policy as well. We are not responsible for errors caused by the Payment Processor, but will use commercially reasonable efforts to resolve any issues. Note: Fans are responsible for any fees charged by their bank (for example, if a card charge causes an overdraft or foreign transaction fee, that is the Fan’s responsibility).
Platform FeeZapNow’s revenue share (the platform fee) is automatically deducted from fan payments before Creator earnings are calculated. The current platform fee is 20% of fan payments (subject to change with notice). This fee covers the costs of operating the service, including transaction fees, support, and safety measures. Creators are responsible for any personal taxes on their earnings (see Tax Policy below for details) – the platform fee does not cover income taxes.
License to Use ZapNow:Subject to your compliance with these Terms, ZapNow grants you a limited, non-exclusive, non-transferable license to access and use the Platform and its content for your personal, lawful use. You may not copy, distribute, modify, or create derivative works from ZapNow or any portion of it unless expressly permitted. All rights not granted to you are reserved by ZapNow.
User Conduct and Community:You agree to use ZapNow in a manner that is respectful to others and compliant with the law. You must not engage in misuse of the Platform, such as harassing other users, attempting to circumvent security measures, or any prohibited conduct described in the Acceptable Use Policy. If you become aware of any misuse or violation (by any user, including Fans or Creators), please report it to us (see Complaints Policy).
Suspension and Termination:ZapNow reserves the right to suspend or terminate your account at any time if you violate these Terms or any policy, or for any behavior that we deem harmful or unlawful. We may also remove or restrict access to any content you have posted for the same reasons. In most cases (unless the violation is egregious or an immediate threat), we will attempt to notify you of the issue and may give an opportunity to cure minor breaches. However, for serious violations (e.g. posting illegal content, engaging in fraud, or endangering minors), suspension or termination may be immediate and without prior notice. If your account is terminated, you must cease using ZapNow, and you may not create a new account without our permission. If we suspend your content or account, you have the right to appeal the decision as described in our Appeals Policy. We will review appeals in a timely manner and reinstate content/accounts if the enforcement was in error.
Liability Limit:To the extent allowed by law, ZapNow (and its parent, affiliates, officers, employees, and agents) will not be liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of profits or revenues, whether incurred directly or indirectly, or any loss of data, goodwill, or other intangible losses resulting from: (a) your use of or inability to use the Platform; (b) any content obtained from the Platform (including offensive or illegal content from other users); or (c) unauthorized access to or use of your account or information. Our total liability for any claim arising from or related to the use of ZapNow is limited to the amount paid by you to ZapNow in the 12 months prior to the claim (or $100 if no payments have been made).
Governing Law and Dispute Resolution:These Terms shall be governed by and construed in accordance with the laws of [Specify Jurisdiction] (for example, the State of [Your State], USA, or England and Wales, depending on ZapNow’s incorporation). If you are a consumer user residing in a different country, you may also have certain protections under your local laws. We prefer to resolve disputes amicably. If you have an issue, please contact us first. Any disputes that cannot be resolved informally shall be resolved through binding arbitration (if you are in the U.S., for example, we may require arbitration under the rules of the American Arbitration Association) or through the courts if arbitration is not applicable. No class actions: Disputes will be handled on an individual basis – you waive the right to participate in any class or representative action against ZapNow. (See our Appeals Policy and Platform to Business Regulation Terms for additional dispute processes for certain users, such as EU/UK business users.)
ZapNow Intellectual Property:The Platform (including our software, design, logos, and trademarks) is owned or licensed by ZapNow and protected by intellectual property laws. You may not use “ZapNow” or our logos without our prior written permission. You must not reverse engineer or tamper with the platform’s software, and you may not use any automated means (bots, crawlers, etc.) to access or scrape data from ZapNow. If you provide feedback or suggestions to us, we may use them without obligation or compensation to you (we appreciate feedback, but note that it becomes our property to implement improvements).
Changes to Terms:ZapNow may update or revise these Terms from time to time. If we make material changes, we will provide reasonable advance notice to users (e.g. via email or a notice on the Platform) so you can review the new terms. If a change is due to legal requirements or an urgent security fix, we may not be able to provide advance notice, but will inform users as soon as possible. Your continued use of ZapNow after updated Terms take effect constitutes your acceptance of the changes. If you do not agree to the revised Terms, you must stop using the Platform before they become effective.
Contact Information:ZapNow is operated by ZapNow Inc, located at 580, 166 Geary St STE 1500, San Francisco, CA, San Francisco, US, 94108. If you have any questions or concerns about these Terms or the Platform, you can contact us at hello@zap.now. For customer support or inquiries about your account, please email support@zapnow.com.
PurposeThis Acceptable Use Policy outlines what is and isn't permitted on ZapNow. It applies to all users and all content and activity on the Platform. These rules are designed to maintain a safe, lawful, and respectful community. Violations may result in content removal, account suspension, or other enforcement action.
No Adult Sexual Content or PornographyZapNow is intended to be a PG-13 platform – explicit adult content is not allowed. Nudity and sexually explicit material (pornography) are prohibited on ZapNow. Unlike some other creator platforms, ZapNow does not permit creators to post nude or sexually explicit content at all. Any content showing real or simulated sexual activities, genitalia, or explicit sexual arousal is disallowed.
Child SafetyAbsolutely no content involving minors in a sexual, violent, or exploitative manner. Users must be 18+. We have zero tolerance for Child Sexual Abuse Material (CSAM) – it's illegal and will result in immediate ban and law enforcement notification. No content involving minors in any capacity is allowed on the platform.
Harassment and HateTreat others with respect. Harassing, bullying, or threatening other users is strictly prohibited. Hate speech is not tolerated – you may not post any content that attacks, disparages, or incites violence against people based on who they are, including race, ethnicity, national origin, religion, sex, gender, sexual orientation, disability, or other protected characteristics.
Violence and Graphic ContentWe do not allow extreme gore or gratuitous violence. No graphic violence, violent abuse, threats of violence, or content depicting dangerous acts. Don't show or encourage acts that could seriously harm others. Use common sense: if it would make a reasonable viewer extremely upset because of violence/gore, don't post it.
Fraud, Spam, and ScamsYou may not engage in fraudulent or deceptive practices on ZapNow. Impersonation of others is not allowed. Do not attempt to scam users out of money or information. Spam is prohibited. Any schemes to phish for users' login credentials or personal data are strictly forbidden. Don't use bots or artificial means to inflate engagement.
Intellectual Property and PrivacyOnly share content that you have rights to share. Don't post content that infringes someone else's copyright or trademark. Respect everyone's privacy – do not post personal data about someone else without their consent. All content must be created and shared with the consent of everyone depicted.
Depending on your location and applicable law (such as the EU’s GDPR or California’s CCPA), you may have certain rights regarding your personal information. We are committed to honoring these rights and providing you control over your data:
ZapNow’s Appeals Policy provides users with a fair opportunity to request a review of certain decisions we have made – particularly decisions related to content moderation or account enforcement. We understand that mistakes or misunderstandings can happen, and we are committed to correcting them when appropriate. This policy explains when and how you can appeal, and how the appeals process works.
Who Can Appeal:Generally, the affected user. If your content was removed, you as the content owner/creator can appeal. If your account was banned, you (the account holder) appeal. We do not entertain appeals from third-parties about someone else’s content unless it’s a mistake affecting them (e.g., if content was removed because someone falsely claimed it was you without consent, technically you can complaint to restore it, but that’s more a complaint scenario). Appeals is mostly for users appealing their own situation.
Acknowledgment: After filing, you should get a confirmation (in-app or email) that your appeal was received. It will have a reference number.
Review Process:When we receive an appeal, it will be assigned to our Appeals team, which is separate from the initial moderation team whenever possible. Key points:
Outcome of Appeals:Appeal Granted (Decision Overturned or Modified): If we find the original action was made in error or was too harsh:
Transparency of Appeals: We may include statistics of appeals in our transparency reports (like how many content removal decisions were reversed on appeal, etc.), to show we do correct errors. But we won’t publish user-specific info.
Good Faith Use: Appeals are for genuine disagreements. Abuse of the appeals process (like spamming dozens of appeals for the same issue, using rude or threatening language to overturn a clearly valid action) can result in denial of those appeals and potentially further action if it crosses into harassment of staff. We do understand emotions can run high if you feel wronged, but keep appeals civil and focused on facts/policy.
No Retaliation / Impartiality: The team handling appeals will not penalize you for appealing. We stand by users’ right to question our decisions. If your appeal is denied, it’s based on policy, not because we hold a grudge that you appealed. Similarly, if an appeal is granted and we find our moderator made a mistake, we treat it as a learning moment, not something we hold against the user or the mod – we continuously improve guidelines clarity and moderator training from such cases.
Example timeline: Day 0: Your post is removed, you get notice. Day 1: You submit appeal explaining why it’s not violating. Day 2: We acknowledge. By Day 3 or 4: We make a decision. Suppose we agree with you, we restore content. We notify you Day 4 that content is back. If we didn’t agree, you get a note Day 3 or 4 saying sorry, no change.
ZapNow is committed to addressing user concerns fairly and promptly. This Complaints Policy outlines how any person – whether a registered user (Fan or Creator) or even someone who is not on ZapNow – can lodge a complaint about matters pertaining to the platform, and how we handle such complaints. We cover complaints about things like content, user behavior, copyright infringement, illegal usage, and our own actions or decisions.
Anyone. You do not have to be a ZapNow user to submit a complaint under this policy. For example:
Acknowledgment: We aim to acknowledge receipt of your complaint within 24-48 hours (on business days). If you used the in-app report, you might get an automated acknowledgment in-app. If by email/form, our support team will reply with a “We have received your complaint and are looking into it” message. This will include a tracking/reference number for your complaint. We strive to be fair and impartial. If the complaint is about content moderation or enforcement, often a different moderator than whoever made initial decision will handle it for fairness.
We try to resolve complaints as quickly as possible. Many straightforward content complaints (clear violations like pornographic content on a no-nudity platform) will be resolved within 24 hours by removal. More nuanced ones or cross-user disputes could take several days to a week as we gather info. Under P2B, complaints from business users should be processed swiftly – we target an initial resolution or update within 2 weeks for those, and if it takes longer, we’ll let you know why and that it’s still ongoing. If the complaint is extremely complex (e.g., requires technical fixes or third-party input), we’ll keep the complainant updated periodically (maybe every 10 days with status).
We do not tolerate retaliation against anyone who submits a complaint in good faith. If you’re a Creator and you think a Fan complained on you, you must not harass that Fan for doing so – that would itself be a violation (and you probably won’t even know which Fan did). Internally, our team handling complaints will not penalize someone just for raising an issue (assuming it’s genuine). Malicious or bad-faith complaints (like repeatedly false claims to sabotage a competitor) are also not allowed; if a user abuses the complaint system, we may take action on them after investigation of that behavior.
We maintain records of complaints and their resolutions for at least a certain period (like 18 months or 2 years). This helps us identify repeat issues, demonstrate compliance, and improve. Complaint data is handled per our Privacy Policy (complainants’ identities can be kept confidential and only used for handling the complaint and related safety operations).
We may include aggregated information about complaints in our Transparency Reports (e.g., “In 2025, we received X content complaints, resulting in Y removals”). No personal data in public reports. By having this Complaints Policy, we aim to reassure users and the public that issues can be raised and will be taken seriously on ZapNow. We view complaints as an opportunity to fix problems and improve trust. If you need to file a complaint, please do – we’re here to help and make ZapNow a safe, lawful, and enjoyable space for everyone.
These terms apply only to Creators who are established or resident in the European Union or the United Kingdom (collectively, “EU/UK Creators”). These provisions are provided to ensure compliance with the EU Regulation 2019/1150 on promoting fairness and transparency for business users of online intermediation services, known as the Platform-to-Business Regulation (“P2B Regulation”). In other words, if you are a Creator using ZapNow as a means to reach consumers (Fans) in a professional or commercial capacity from the EU or UK, the following terms apply to you in addition to the general Terms of Use and policies above. These P2B terms clarify how ZapNow operates with business users (Creators) in a fair and transparent manner.
If a dispute between a business user (Creator) and ZapNow cannot be resolved through our internal complaint process, ZapNow is willing to engage in mediation as required by the P2B regulation. We will in good faith attempt to agree on a neutral mediator to help resolve the dispute. The P2B regulation requires us to name two mediators we are willing to work with:
We strive to give Creators useful access to data they generate on the platform. Creators have access to metrics about their content performance, such as number of subscribers, views, likes, comments, and earnings reports. This data is accessible through the Creator dashboard. We do not provide direct personal data of Fans to Creators except as needed for transactions (e.g., a username and perhaps country for tax if needed). But aggregated audience insights may be available. If you require certain data portability, you can request it (subject to privacy laws – we must protect Fans’ personal data). Under P2B, we confirm that Creators’ content and performance data can be accessed during the account lifetime, and a means to export certain data (like CSV of earnings, list of subscribers without personal identifiers, etc.) is provided.
Termination on New Grounds: If we ever introduce a new ground for termination or suspension of Creators not already covered in our Terms, we will update these terms and notify affected users in advance as required. For example, if a new law required us to ban creators for a certain reason, we’d include that here. Transparency Reports: As part of compliance, we may publish an EU Digital Services Act Transparency Report (see below) annually. That report and other disclosures aim to provide regulators and users information about content moderation and the application of our policies, reflecting also how we handle business user issues. In summary, these P2B Terms ensure that EU/UK Creators are treated with transparency. We provide notice of changes, reasons for enforcement actions, a complaints system, and access to mediation. We value our Creators as business partners and strive for a fair ecosystem for your entrepreneurship on ZapNow.
The Referral Program is intended to encourage users to spread the word about ZapNow and bring in genuine new creators. To keep it fair:
Referral bonuses will be accumulated in your account and paid out similarly to Creator earnings (likely on a monthly payout cycle). For example, each month, ZapNow will calculate 5% of each referred Creator’s earnings for that month and add that to the Referring User’s payout. Referral earnings will be labeled separately in your dashboard for transparency. These bonuses are paid by ZapNow’s share – they do not reduce the Referred Creator’s own earnings (the Creator still gets their full 80% cut; the 5% comes out of ZapNow’s 20%). We will only pay referral bonuses via the payout methods available (e.g., if you are also a Creator, it will add to your payout; if you are only referring, we might require you to set up a payout method). Ensure your payment info is up to date to receive these commissions.
ZapNow may offer a Referral Program that rewards users for inviting new Creators or Fans to the platform. The following are the terms and conditions for any official ZapNow Referral Program:
Referral Bonuses for Creators: If a current user (the “Referring User”) refers a new Creator to ZapNow using an official referral link or code, the Referring User can earn a referral commission. Specifically, when the new Creator (the “Referred Creator”) joins ZapNow through the referral and starts earning income, ZapNow will pay the Referring User a percentage of that Referred Creator’s earnings. The standard referral payout is 5% of the Referred Creator’s net earnings (after platform fees). This referral commission is calculated on the Referred Creator’s earnings for the first 12 months that the Creator is active on ZapNow. After 12 months from the Creator’s sign-up, the referral commission for that Creator will cease.
Payout of Referral Bonus: Referral bonuses will be accumulated in your account and paid out similarly to Creator earnings (likely on a monthly payout cycle). For example, each month, ZapNow will calculate 5% of each referred Creator’s earnings for that month and add that to the Referring User’s payout. Referral earnings will be labeled separately in your dashboard for transparency. These bonuses are paid by ZapNow’s share – they do not reduce the Referred Creator’s own earnings (the Creator still gets their full 80% cut; the 5% comes out of ZapNow’s 20%). We will only pay referral bonuses via the payout methods available (e.g., if you are also a Creator, it will add to your payout; if you are only referring, we might require you to set up a payout method). Ensure your payment info is up to date to receive these commissions.
Restrictions and Fair Use: The Referral Program is intended to encourage users to spread the word about ZapNow and bring in genuine new creators. To keep it fair:
VAT Inclusive Pricing: Usually prices visible to Fans include VAT (for consumer transparency). That means if you set a subscription price at £10, for UK fans that £10 includes VAT. So effectively, if you are VAT-registered, part of that £10 goes to VAT. In essence, VAT does reduce your net income from UK subscribers versus say non-taxed subscribers. That’s how it works – it's not an extra charge on top of list price to fans. We calibrate payouts accordingly in statements.
We understand this is complicated; ZapNow’s support and finance team will assist UK creators through the process. We may provide a detailed FAQ or step-by-step when you become a top earner and near threshold. This ensures you “treat ZapNow as the service provider, charging VAT on 80% of fan payments” and paying it properly, which essentially mirrors that OnlyFans approach.
Record-Keeping: We keep records of all transactions and VAT we charged. We’ll supply creators with needed summary reports (e.g., quarterly report of total earnings and VAT in that). We might also share data with HMRC if required (the UK now has rules like platforms providing data on sellers’ incomes, etc.). We comply with any HMRC directives about reporting.
EU VAT: By extension, if you’re in EU (not UK) and VAT-registered, similar principles apply under EU rules (ZapNow might operate OSS). But since this is UK section, we focus UK. EU specifics might be separate, but likely we also require VAT numbers from EU creators and handle via OSS. In summary, our UK VAT Policy ensures all UK VAT due on ZapNow transactions is properly accounted for and paid:
If you have questions about VAT, contact [tax@zapnow.com] or our support. We may recommend creators consult a tax advisor if unsure, because everyone’s circumstances differ.
This section outlines the “Standard Contract between Fan and Creator” (the “Fan-Creator Contract”) which governs each transaction and interaction between a Fan and a Creator on ZapNow. When a Fan purchases access to a Creator’s content or commits to any paid interaction (such as subscribing to a profile, tipping, paying for a one-time content unlock, or engaging in a paid live chat), both parties are entering into a direct contract under these terms. ZapNow is not a party to this contract but facilitates the transaction as an intermediary. Essentially, the Creator agrees to provide specified content or service, and the Fan agrees to pay for it, under the conditions below.
This Fan-Creator Contract applies to all “Creator Interactions” on ZapNow, including subscriptions, pay-per-view content, tips, and any other paid engagements between a Fan and a Creator. It supersedes any other terms a Fan and Creator might try to impose outside the platform. (Fans and Creators cannot override these terms with separate agreements between them without ZapNow’s written approval.)
The only parties to this contract are the Fan (the user paying for content/interactions) and the Creator (the user providing content/interactions in exchange for payment). ZapNow (the company) and its affiliates are not parties, and thus are not liable under this contract except as described in these terms (for example, handling the payment processing). However, ZapNow does retain certain rights (e.g., the right to enforce platform rules, remove content, or terminate accounts) that may affect this contract as described below.
When a Fan initiates a transaction (such as clicking “Subscribe” and confirming payment, or sending a paid tip or unlock request) and that payment is successfully processed, a binding contract is formed between that Fan and the Creator on these terms. ZapNow’s systems will notify the Creator of the new transaction (e.g., a new subscriber or a tip received). The Creator is then obligated to fulfill the agreed interaction (e.g., allow access to subscriber-only content for the subscription period, or deliver the promised content if it was a specific paid request). The Fan, on their side, is granted rights to access the relevant content as described below, and agrees not to use it in unauthorized ways.
The Fan agrees to pay the listed price for the Creator Interaction, plus any applicable taxes (like VAT) at checkout. All prices for subscriptions or content are set either by the Creator or by ZapNow’s system (in some cases, Creators choose their price within allowed ranges). When a Fan confirms a purchase: The Fan’s provided payment method is charged for the full amount of the Fan Payment (this may be done via ZapNow’s Payment Processor). ZapNow is authorized to deduct its platform fee (and any tax that ZapNow is required to collect) from that payment, and then credit the remainder as Creator Earnings for the Creator. Once payment is confirmed, ZapNow will provide the Fan access to the Relevant Content (e.g., unlock the posts or confirm subscription access on the Creator’s page).
Because ZapNow is not directly liable for Fan-Creator contract disputes, any disagreement or claim arising from this contract should ideally be resolved through ZapNow’s internal Complaints and Appeals processes. Fans can file complaints about creators (for non-delivery, etc.), and Creators can contest them. ZapNow may act as an mediator. If a dispute cannot be resolved internally, the contract may specify that disputes will be governed by the law stated in the Terms of Use (e.g. England & Wales law if ZapNow is UK-based, or relevant jurisdiction of ZapNow). It might specify that Fans in certain regions can sue the Creator in their local courts under local consumer law, but generally likely it states any litigation between a Fan and Creator should happen in courts of ZapNow’s home (e.g., England & Wales). However, practically, such direct litigation is rare; most issues would be handled by refunds or bans.
In the UK, digital content platforms like ZapNow must account for VAT on transactions where applicable. OnlyFans, for instance, has specific VAT arrangements and requirements for UK creators. ZapNow follows the prevailing HMRC rules. Essentially, the service provided to Fans might be considered supplied by ZapNow or by the Creator – UK rules (especially after certain legal cases) often treat the platform as the supplier for VAT on consumer payments, but the Creator’s share could still be considered their service to ZapNow. We want to ensure correct VAT is paid so that neither ZapNow nor Creators face liabilities.
ZapNow will likely handle VAT on those sales as well (e.g. EU creators selling to UK fans – ZapNow might need to charge UK VAT under OSS or local registration). But that’s on our side. Non-UK creators generally won’t worry about UK VAT for their share (they might worry about their local VAT/GST rules, separate issue).
VAT Inclusive Pricing: Usually prices visible to Fans include VAT (for consumer transparency). That means if you set a subscription price at £10, for UK fans that £10 includes VAT. So effectively, if you are VAT-registered, part of that £10 goes to VAT. In essence, VAT does reduce your net income from UK subscribers versus say non-taxed subscribers. That’s how it works – it's not an extra charge on top of list price to fans. We calibrate payouts accordingly in statements.
We understand this is complicated; ZapNow’s support and finance team will assist UK creators through the process. We may provide a detailed FAQ or step-by-step when you become a top earner and near threshold. This ensures you “treat ZapNow as the service provider, charging VAT on 80% of fan payments” and paying it properly, which essentially mirrors that OnlyFans approach.
Record-Keeping: We keep records of all transactions and VAT we charged. We’ll supply creators with needed summary reports (e.g., quarterly report of total earnings and VAT in that). We might also share data with HMRC if required (the UK now has rules like platforms providing data on sellers’ incomes, etc.). We comply with any HMRC directives about reporting.
EU VAT: By extension, if you’re in EU (not UK) and VAT-registered, similar principles apply under EU rules (ZapNow might operate OSS). But since this is UK section, we focus UK. EU specifics might be separate, but likely we also require VAT numbers from EU creators and handle via OSS. In summary, our UK VAT Policy ensures all UK VAT due on ZapNow transactions is properly accounted for and paid:
If you have questions about VAT, contact [tax@zapnow.com] or our support. We may recommend creators consult a tax advisor if unsure, because everyone’s circumstances differ.
Welcome to ZapNow’s Community Guidelines! These are the rules of the road that apply to all content and interactions on our platform. Our goal is to foster a creative, inclusive, and safe community for creators and fans around the world. By using ZapNow, you agree to follow these guidelines. They’re here to protect you and others, and to ensure ZapNow remains a positive space.